Its usually a great day in p.r. when you have television stations show up and yesterday we had TWO. WXIN/Fox59 did their morning show from the museum, along with about 15 children under the age of 8, and despite the fact that there was no anchor on the scene, all went off quite well (well-placed PopTarts helped).
Then, Santa did a little gig with the local NBC sports guy, Dave Calabro, which will air Christmas Eve (“The 10 Things in Sports I’d Like for Christmas”). What fun! This Santa is the real deal…and Calabro got a great ride on the Santa Claus Express train as well!
I’m a firm believer that if you’re good to the media, and give them good ideas and photogenic/intelligent subjects….they will give you good coverage. We’ve been very lucky so far this season…
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