by Shannon McKinney, Sales Associate in the Indiana Store
As a kid, one of those thrilling, childish moments came about upon my discovery of Silly Putty and its amazing properties. It’s not quite a solid, not quite a liquid, and its uses are nearly endless. For those of you who are old enough to remember when newspaper ink was petroleum-based, you probably remember experimenting with Silly Putty’s ability to lift the ink from the page, creating a perfect mirror image of the text or pictures when pressed against them. Unfortunately for this particular experiment, it is no longer likely to work, as newspaper printing has shifted to the use of non-transferable inks.
But what else can Silly Putty do?
Let’s back up a minute and first discuss a bit about Silly Putty’s history. Did you know that it was developed during World War II? The war in the Pacific Theater, where the U.S. had been importing its rubber, created massive rubber shortages and a significant demand for an alternative thanks to rubber’s vital military uses. In the process of attempting to develop a synthetic rubber, scientists created what would come to be known as Silly Putty. At the time, no one could quite think of a practical use for the substance.
Everything changed in 1949 — four years after the war had ended — when toy store owner Ruth Fallgatter placed the bouncing putty in her toy catalog at the recommendation of an advertising executive named Peter Hodgson Sr. Hodgson soon came up with the name “Silly Putty” and, beginning in 1950, the toy became a national hit. Ever since, it has been a favorite among youth and adults alike.
Back to Silly Putty’s uses. The toy is both practical and fun. Astronauts on Apollo 8 took it to the moon to ensure that their tools would be secure in zero gravity. As a toy, it bounces, stretches, tears and shatters, depending on the whims of the user. And these days, you can even purchase “thinking putties” with interesting, unique properties that the original does not possess, such as magnetism and the ability to glow in the dark.
Regardless of whether you purchase the original, pale-pink putty that we carry in the Indiana Store or the newer, more expensive thinking putties, you are sure to enjoy playing with the substance and experimenting with its different uses.